Commercial

Commercials may be some of the most challenging projects to work on. You’ve got 30 seconds to tell your story. Sometimes, less than that. Sometimes more.

But more importantly, the goal is to leave your viewer with a feeling that lasts far beyond 30 seconds. And that expression of tone, composition, and story is a delicate artistic balance that I love to explore and create.

Replacements, LTD.

“There’s A Place …” was the central focus behind this 30-second commercial for Replacements, LTD. As one of the largest companies in the United States for collectables, crystal, china, and silver the company wanted to create a reminder that some of our favorite memories happen around the dinner table. And these special moments, sometimes too few and too far between, come to fruition when we make a place for ourselves at the table.

This 30 second spot started running throughout Amazon Prime’s streaming service in 2019 and is currently still in circulation.

Produced and Edited by: James Mieczkowski

I Saw it in Our State

In this commercial, we really wanted to capture the serenity of coastal North Carolina. Our State magazine, a statewide leader in North Carolina publishing, wanted to focus on breaking through the noise of our everyday lives and reinforce to a new audience that within the pages of the magazine you’ll find some of the state’s best-kept secrets. Breakaway for a bit, and find your next adventure all from the comfort of your couch.

This 30 second spot is currently running statewide on CBS, History Channel, PBS, and Fox News.

Directed and Edited by: James Mieczkowski

Covers

Another commercial spot for Our State magazine, where the focus was completely driven by the cover images spanning the magazine’s 87 year history. We wanted to reinforce that North Carolina is a beautiful and diverse, in both the physical and cultural landscapes.While some things may have changed, they’ve also stayed the same in way that feels nostalgic and part of our personal histories. In doing so, we were able to share a story of beauty over time, and the consistency of one magazine to be there to share those stories for 87 years and beyond.